{"title":"Mid Season Sale","description":"\u003cp data-start=\"118\" data-end=\"172\"\u003e\u003cstrong data-start=\"118\" data-end=\"172\"\u003eMid Season Sale — Up to 50% Off | Up to 60% Off Outlet\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"174\" data-end=\"362\"\u003eDiscover beautiful pieces for your little ones in our exclusive Mid Summer Sale Event, with up to 50% off across a curated collection of kids clothing and swimwear.\u003c\/p\u003e\n\u003cp data-start=\"364\" data-end=\"693\"\u003eThis is the perfect moment to shop timeless designs crafted from premium natural fibres — from our signature resortwear to cosy knitwear and easy everyday staples.\u003c\/p\u003e\n\u003cp data-start=\"695\" data-end=\"919\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eWhether you’re refreshing their wardrobe for sun, planning ahead for holidays, or choosing thoughtful gifts, explore our Summer Sale offering before it ends.\u003cbr data-start=\"860\" data-end=\"863\"\u003eElevated style, thoughtful craftsmanship — now for less.\u003c\/p\u003e","products":[{"product_id":"cotton-pique-shirt","title":"Dark Denim Cotton Pique Shirt","description":"\u003cspan style=\"font-weight: 400;\"\u003eOur soft Italian-style boys' pique shirt is crafted with 100% resistant and breathable cotton piqué. 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This natural fabric combination is breathable and cooling, perfect for warmer climates. Garment-dyed for a smooth, soft feel, the T-shirt features a relaxed fit and a classic crew neckline, \u003cmeta charset=\"utf-8\"\u003eembroidered stitches on the pocket for added detail, making it an ideal choice for hot weather. Pair it effortlessly with our cargo shorts or cotton-linen shorts for a stylish, balanced look. \u003cbr\u003e\u003c\/p\u003e","brand":"J\u0026Josh New","offers":[{"title":"Off White \/ 2Y","offer_id":43301430395094,"sku":"JS23A1001-OffWhite01-2y","price":27.0,"currency_code":"GBP","in_stock":false},{"title":"Off White \/ 3Y","offer_id":43301430493398,"sku":"JS23A1001-OffWhite01-3y","price":27.0,"currency_code":"GBP","in_stock":true},{"title":"Off White \/ 4Y","offer_id":43301430526166,"sku":"JS23A1001-OffWhite01-4y","price":27.0,"currency_code":"GBP","in_stock":true},{"title":"Off White \/ 6Y","offer_id":43301430427862,"sku":"JS23A1001-OffWhite01-6y","price":27.0,"currency_code":"GBP","in_stock":false},{"title":"Off White \/ 8Y","offer_id":43301430460630,"sku":"JS23A1001-OffWhite01-8y","price":27.0,"currency_code":"GBP","in_stock":true},{"title":"Off White \/ 10Y","offer_id":46335066505430,"sku":"JS23A1001-OffWhite01-10y","price":27.0,"currency_code":"GBP","in_stock":false},{"title":"Off White \/ 12Y","offer_id":46335066538198,"sku":"JS23A1001-OffWhite01-12y","price":27.0,"currency_code":"GBP","in_stock":false},{"title":"Off White \/ 14Y","offer_id":46335066570966,"sku":"JS23A1001-OffWhite01-14y","price":27.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0664\/1483\/7974\/products\/WhiteBoyLinenCottonTShirtEC4.jpg?v=1678202054"},{"product_id":"gabardine-cotton-chino-trousers-3","title":"Beige Cotton Crew Neck","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOur knitted \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eboys' \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003ecrew neck jumper is crafted by a prestigious Italian yarn producer from luxuriously soft 100% Egyptian cotton. Ultra-soft, high quality and lightweight, our crew neck sweater is the epitome of sophisticated simplicity. The timeless feature of the crew neck collar completed with a contrast trim detail on the cuffs and hem makes this classic jumper an essential addition to your little boy's wardrobe. This versatile design is school friendly and can be dressed up to suit any occasion. It can be over a T-shirt and paired with chinos or jeans. Ideal for spring, summer and early autumn. \u003cmeta charset=\"utf-8\"\u003eButtons on the neckline are included for ages 2–4Y to allow easier head passage.\u003c\/span\u003e\u003c\/p\u003e","brand":"J\u0026Josh New","offers":[{"title":"Beige \/ 2Y","offer_id":43301431673046,"sku":"JS23A1801-Beige07-2y","price":38.0,"currency_code":"GBP","in_stock":true},{"title":"Beige \/ 3Y","offer_id":43301431705814,"sku":"JS23A1801-Beige07-3y","price":38.0,"currency_code":"GBP","in_stock":false},{"title":"Beige \/ 4Y","offer_id":43301431738582,"sku":"JS23A1801-Beige07-4y","price":38.0,"currency_code":"GBP","in_stock":false},{"title":"Beige \/ 6Y","offer_id":43301431771350,"sku":"JS23A1801-Beige07-6y","price":38.0,"currency_code":"GBP","in_stock":false},{"title":"Beige \/ 8Y","offer_id":43301431804118,"sku":"JS23A1801-Beige07-8y","price":38.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0664\/1483\/7974\/products\/BeigeBoyCottonCrewNeckEC3.jpg?v=1678198962"},{"product_id":"polo-t-shirt","title":"Light Blue Polo Shirt","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eA classic staple in your son's everyday wardrobe, our polo shirt offers easy-to-wear outfits and extensive fashion mileage all year round. 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